Stannah Stairlifts named as a Superbrand

On 23 July 2008 Stannah Stairlifts, the world’s leading stairlift manufacturer, was announced as one of the UK’s leading brands in the Superbrands 2008 list.

The announcement follows a robust selection process administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. TCBA tapped into the views of a voluntary council of experts and over 1500 consumers.

Stannah Stairlifts were ranked 488 out of 500 overall, but even more significantly, the data captured from the over 55’s category showed that over a quarter voted Stannah Stairlifts a Superbrand resulting in 263rd place within this age group.

This result is even further enhanced by the fact that Stannah Stairlifts is the only and first company of its industry ever included in this year’s Superbrands.

Superbrands is a unique initiative from the Superbrands Organisation, the global branding arbiters. Superbrands is in its twelfth year and has become a key annual barometer on the performance of brands across a wide variety of sectors. As a Superbrand, Stannah Stairlifts is recognised ultimately by the British public as representing Quality, Reliability and Distinction.  It has successfully established the finest reputation in its field and offers customers significant emotional and tangible advantages over other brands, which customers want and recognise.

Stephen Cheliotis, Chief Executive of the Centre for Brand Analysis and Chairman of the Superbrands Council said, “With crowded markets across a range of sectors, effective branding has never been as important as it is today and will be in the future.  A company needs to be able to distinguish itself from its competitors and build a relationship with the consumer.  By achieving Superbrand status, Stannah Stairlifts is a shining example of a brand that is leading the way in how to do just that.”

Jon Stannah, Managing Director of Stannah Stairlifts, said: “This result is fantastic news for Stannah as we’re very proud of our brand and the values we stand for which are in line with the Superbrands required traits of quality, reliability and distinction within the market.  We’ve almost 180 years experience as the Stannah Group and have constantly striven to set an example of excellence in our products and customer service, as well as actively show we are a caring brand through various campaigns and being a voice for the less abled and ageing generation.  We’re delighted we made it into the top 500 and hope we keep working our way up the rankings!”

Stannah Stairlifts is renowned for its customer care and this is extended to a concern for everyone over 55.  The brand actively campaigns on behalf of the majority age group, this year supporting Help the Aged’s National Falls Awareness day.   The annual campaign encourages councils around the UK to improve problem paving and identify trouble spots that may cause injury to older people who are more likely to lose their footing and fall over.

One of Stannah Stairlifts own campaign’s is the Think Again Fund, where a pot of money is put aside to help anyone over 50 achieve a lifelong goal or dream within the UK.  The Fund was set up in response to a survey that showed only 13% of over 50s felt they were achieving their life goals and a staggering 62% of older people living in Britain regret not having pursued their dreams in their younger years. Anyone over 50 living in the UK can apply to receive a portion of Stannah’s Think Again Fund by calling 020 7861 2525 or downloaded by clicking here.